Trax is an end to end logistics and supply chain solutions provider for the E-Commerce industry, which is dedicated to bring you the most innovative logistics services in terms of velocity and widespread network enabling you to accelerate your online business exactly the way you want. TRAX offers the most agile last mile delivery services along with reliable inventory management solutions across a wide network of over 320 destinations in Pakistan, with the ease and promise of the fastest transfer of funds and the most responsive and support customer experience.


Originating in 1887 as the distributors for W.D. & H.O. Wills, cigarettes for all of the Indian sub-continent, the IBL Group has grown into a diverse business house engaged in manufacturing, marketing, sales and distribution, retail and food franchising. The IBL Group focuses on products, services and technologies that can reshape industries and expand our ability to provide our customers with business solutions that synchronize the flow of goods. The portfolio of the group includes the names of The Searle Company Limited, United Brands Limited, Habitt, Dunkin Donuts, Tarzz, mycart.pk and more.


Muhammad Yousuf Fazal

Muhammad Yousuf Fazal

Head of Information Technology
Syed Mohsin Ali

Syed Mohsin Ali

Head of Operations
Fawad Ahmed

Fawad Ahmed

Head of Human Resources & Internal Audit
Waqas Ahmed Dar

Waqas Ahmed Dar

Head of Sales & Business Development
Noman Aziz

Noman Aziz

Head of Customer Experience
Rahat Ali

Rahat Ali

Head of Administration & Security



To develop and enhance the E-Commerce industry of Pakistan by providing the most innovative digital and logistics solutions.


We believe in delivering the best Cash on Delivery services throughout an exponentially growing network across Pakistan. Along with other innovations across the e-commerce supply chain, we are looking forward to cultivate everlasting relations with all the leading online retail businesses.



Striving towards superior performance, delivering lasting results.


Openness of culture, with the spirit of sharing knowledge & learning.


Choosing a path to win together through teamwork.


Taking initiative & showing full ownership for results.

July: Commencement of operations on July 24 with 200 destinations

2017 July


  • Expanded to 250 destinations
  • First 100 customers Onboard


  • Expanded to 300 destinations
  • First Supply Chain route launch

June: Serving a clientele of 500+ customers


  • Celebrated 1 st year of Launch
  • aiming to improve and digitize operational processes

August: Expanded to 320 destinations

October: Launched SONIC, with a revamped customer and admin portal

December: half million shipments fulfilled

November: Commencement of Call Center Services and Fulfilment Services

January: Launched Supply Chain Routes


  • Launch of Walk-in Bookings services
  • Commencement of Overland/ Bulk movements


  • Launched Delivery Intercept service
  • Serving a clientele of 1000+ customers


  • Started Agricultural Operations (Mango Deliveries)
  • Conducted special delivery project for Zameen.com
  • Launched Customer Relationship Management application to digitize customer experience

July: Celebrated 2 nd year of Launch, aiming to bring new innovations in e-commerce logistics